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The Future of Finance in the Age of AI
The upcoming FEBRABAN TECH 2025 is set to take place from June 10 to 12 at the Transamérica Expo Center. With the theme "The Acceleration of the Financial Sector in the Age of Intelligence," this year’s conference is pivotal for professionals eager to integrate cutting-edge technology into their financial strategies. Organizations like SAS are leading the way, showcasing their expertise in artificial intelligence (AI) and data analytics that are transforming the banking landscape.
Deep Dive into the SES Agenda
This year, SAS will feature nine lectures at their booth (C103), each designed to explore critical aspects of AI and its applications in financial services. The agenda highlights innovative topics, including generative AI, trustworthy AI, hyper-personalization, risk management, and anti-money laundering measures. Each talk is expected to last around 20 minutes, offering attendees concise yet impactful insights.
Key Lectures to Attend
On June 10, three key sessions will provide deep insights into how integrating AI can revolutionize financial institutions:
- Risk and Fraud Prevention: Jackelyne Reis and Lucas Ermino will discuss the critical integration between credit risk and fraud prevention strategies. Their findings suggest that a cohesive approach not only mitigates losses but also enhances decision-making quality.
- Building Trustworthy AI: Larissa Lima and Diego Guerreiro will focus on establishing AI systems that are ethical and transparent, aiming to instill market confidence and reduce systemic risks.
- Maintaining Customer Trust: Lucas Ermino will explore balancing security measures with customer experience, ensuring that fraud prevention strategies do not obstruct user satisfaction.
Skills for the Future: Embracing AI in Data Science
The second day will continue to delve into practical applications of AI with hands-on workshops. Professionals can look forward to sessions like:
- SAS Viya Workbench: Igor Dsiaducki and Estela Hasmann will demonstrate how this powerful platform allows data scientists to execute codes in both Python and R securely, encouraging collaboration across teams.
- Hyper-Personalization: Lyse Nogueira's lecture on how to leverage data and AI to create unique customer experiences will showcase how banks can use customer insights to enhance service quality and drive loyalty.
The Broader Implications of AI in Finance
As the financial sector continues to embrace digital transformation, the integration of AI technologies brings about vast implications beyond simple automation. Leveraging AI not only improves operational efficiency but also enhances predictive analytics, enabling financial institutions to better understand and anticipate customer needs. Moreover, as AI evolves, so does the potential for creating more ethical and user-oriented products. This emphasis on governance and transparency will likely become a crucial competitive edge.
Stay Ahead of AI Trends
For attendees of the FEBRABAN TECH 2025 looking to remain relevant in this rapidly changing landscape, focusing on emerging AI learning paths is essential. The ability to adapt and harness these technologies will determine the success of financial professionals in the coming years. The significant reliance on AI tools will not only streamline internal processes but will also redefine customer engagement strategies, enabling firms to deliver value-added services that meet the evolving needs of their clients.
In conclusion, with the financial industry at a crossroads, embracing AI and understanding its applications will be imperative for success. As the FEBRABAN TECH 2025 unfolds, participants will gain essential insights, tools, and knowledge to navigate this transformative era and establish themselves as leaders in the integration of technology and finance.
If you’re eager to enhance your understanding of AI technologies and their practical application in finance, attending the FEBRABAN TECH 2025 is a must. Engage with experts, explore innovative ideas, and take the next step on your AI learning path.
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