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November 15.2025
3 Minutes Read

The Future of AI: Will Apps or Models Dominate the Landscape?

Futuristic AI technology concept in a digital illustration with apps vs models theme.

The Great Divide: Apps vs Models in the AI Boom

The competition between application startups and foundational AI model companies is heating up, and the stakes couldn't be higher. As discussed in the insightful video Apps vs Models: Who Wins AI?, the question of who will dominate this burgeoning sector is no longer just theoretical but pivotal to the future of technology. With a recent eye-popping $2.3 billion funding round for AI coding startup Cursor, representing a staggering $29.3 billion valuation, it’s clear that investments in the application layer are becoming increasingly substantial.

In Apps vs Models: Who Wins AI?, the discussion dives into the pivotal competition between application startups and foundational AI models, providing key insights that sparked deeper analysis on our end.

The Foundation Model Providers: Giants Going Strong

In the rapidly shifting landscape of AI, the foundational model providers' ability to adapt and integrate application functionalities creates a distinct advantage. Investor and entrepreneur Yishan's assertion that "every AI application startup is likely to be crushed by the rapid expansion of foundational model providers" illustrates how these incumbents are not just surviving but thriving in an environment that prizes speed and innovation. The traditional notion of 'slow incumbents vs. fast startups' no longer applies; these large companies can move with agility, rendering many new startups temporarily popular but ultimately unsustainable.

Key Insights: Why Speed Matters

The pace of change in AI technology is accelerating at unprecedented rates, with Yishan estimating cycles of innovation at about 9 to 12 months. This rapid evolution makes it challenging for most startups to establish robust business models while contending with continuous disruption. In this environment, the survival of AI application startups might depend on their ability to find a niche with specialized data barriers that the big players cannot easily enter.

Vertical Applications: The Last Mile Challenge

While some voices argue that the intricacies involved in creating vertical applications—such as UX design, context engineering, and integration—sustain the relevance of startups, Yishan believes that these factors may not offer sufficient protection against the looming threat of foundational model saturation. For example, David Roberts posits that the unique features and capabilities required for specific, vertical business applications will foster an ecosystem supportive of startup longevity.

Opportunities within the Chaos: Behavioral Data

Amidst the escalating battle between models and applications, the insights shared by investor Natasha Malpani underscore the potential for application startups to carve out a niche by utilizing proprietary behavioral data. The ability to capture this "exhaust data"—the information generated through user interactions—can provide startups with critical insights that would be unattainable for the larger model companies that operate on a broader scale. This behavioral data could facilitate the continuous refinement of both the models and the user experience, thus enhancing competitive advantage.

Cursor’s Breakout: A Case Study in Success

The phenomenal rise of Cursor highlights a crucial narrative in this discourse. Recently achieving a billion dollars in annual recurring revenue (ARR), Cursor's growth indicates not just a triumph of application over foundational models but suggests that the layer of applications can develop self-sustaining innovation. This feat is both tied to its development of its unique model, Composer 1, and the significant backing from investors who believe in the potential of application startups to lead in the AI space.

Potential Pitfalls: The Risk of Shallow Applications

Despite the prospects for growth, there is an inherent risk in the startup landscape. Jacques Reynolds comments that many new AI applications are merely "UI wrappers" lacking substantive defensibility. Unless startups can build deep, reliable systems that create real value, they may ultimately find themselves at the mercy of fluctuations in foundational model capabilities. Successful applications will likely need to embed themselves deeply into existing workflows and utilize unique data sets to build barriers against competition.

The conclusion of this AI discourse is nuanced. While the debate might suggest an impending dominance by foundational model providers, it also highlights a thriving opportunity space for applications—if those applications can leverage their unique advantages effectively. This evolving landscape is dynamic, with opportunities going to those who can innovate while anchoring themselves within existing workflows.

As we stand on the precipice of this AI revolution, the message is clear: if you’re a business owner unsure of how to integrate AI into your operations, now is the time to START USING AI NOW. The right technology can place you at the forefront of this ongoing transformation.

AI Trends

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