How Intelligent Hyper-Personalization Will Transform AI Learning and Customer Engagement

Discover How SAS is Redefining Value in the AI Era

Update Unveiling the Future: SAS and the Power of AI in Decision Making In a world increasingly defined by data, the value of analytics has never been more significant, particularly as organizations strive to enhance their decision-making processes. SAS, a frontrunner in the field with fifty years of expertise, is evolving to leverage artificial intelligence (AI) as part of its cutting-edge analytics platform. The company’s Japanese unit has been actively integrating these advancements into the local market, bolstering its growth and addressing unique challenges faced by various sectors. Bridging Analytics and Decision Making SAS defines analytics not merely as analysis but as an essential process leading to informed decision-making. According to Masaru Tejima, head of the Japanese branch, the essence of analytics lies in its ability to transform raw data into valuable insights. By doing so, SAS believes it enables businesses to create a data-driven culture where intelligence emerges as a byproduct of strategic data use, rather than merely an accumulation of information. The Launch of SAS Viya: Pioneering a New Era The introduction of SAS Viya represents a significant leap forward for the organization. This next-generation analytics platform encompasses a broad spectrum of functionalities from data preparation to AI model building and implementation. Its flexibility to operate in various environments—cloud, on-premises, or hybrid—makes it a valuable tool for businesses aiming to refine their analytics strategies. Furthermore, the integration of statistical analysis with AI enhances the platform's ability to provide precise recommendations, aiding firms in making timely and accurate decisions. SAS's Growth Strategy in Japan: Resolving Market Challenges Currently, SAS is experiencing unprecedented growth in Japan, attributed to an increase in user engagement with existing data solutions and a successful strategy for acquiring new clients. The focus lies in helping companies structure, store, and analyze data through models tailored to specific business objectives. By positioning data as a 'value creation layer,' SAS aims to elevate how organizations perceive and utilize their assets. Building a Robust Ecosystem Through Partnerships A core component of SAS's growth strategy in Japan is its commitment to collaboration. By fostering partnerships with Independent Software Vendors (ISVs), System Integrators (SIs), and consulting firms, SAS is crafting a robust ecosystem that amplifies the strengths of each entity. This strategy not only enhances market reach but also promotes the development of consulting skills among partners, ensuring that clients receive top-notch support in navigating their analytics journeys. The Importance of the Japanese Market: A Global Perspective Susan Dussheaux, Vice President of Global Channel Sales at SAS, emphasizes the importance of a specialized approach to the Japanese market. Recognizing its distinct needs, SAS is focusing on ethical AI use and support for small and medium enterprises (SMEs), two critical areas driving future engagements. Additionally, SAS aims to merge global strategies with localized success stories, ensuring a seamless connection between international and domestic markets. AI Learning Paths: Key Takeaways for Professionals As companies like SAS advance their AI capabilities, individuals must engage in continuous learning about AI technologies. Building an AI learning path can enhance professionals' careers while ensuring they contribute to their organizations' success in this rapidly evolving landscape. Resources to consider include online courses, workshops, and industry conferences that focus on the implications and applications of AI in analytics. Your Next Steps in the AI Learning Journey For professionals interested in harnessing the potential of AI technologies, understanding the evolving landscape of analytics is crucial. By exploring resources and training on AI and analytics, individuals can position themselves as valuable assets to their organizations. Being proactive in this learning journey can help you stay ahead in a competitive job market where AI proficiency is increasingly paramount. As SAS continues to lead in innovation within the analytics space, now is the time for individuals and companies alike to invest in their understanding of AI. Embrace the future today—explore learning opportunities that will empower you in an AI-driven world.